Explore Our Services
What we can do
Taking a holistic view of your business we start with your marketing plan. If you don’t have one, we help you build one, this gives you a framework which is time based that you can deliver.
We're flexible, we're resourceful, we're here to help.
What We Do
Marketing Audit
Before you can move forward with confidence, you need an honest picture of where you stand.
Our Marketing Audit takes a clear-eyed look at your current marketing activity — what’s working, what’s not, and where the real opportunities lie. We examine your channels, your messaging, your customer journey, your competitor landscape, and your overall positioning to identify the gaps that are holding you back.
What you get:
- A comprehensive review of your existing marketing activity
- Identification of quick wins and longer-term opportunities
- A prioritised set of recommendations aligned to your business goals
- Clarity on where your budget and effort will have the most impact
If you’re not sure where to start, this is where to start.
Marketing Consultancy
Sometimes you don’t need someone to take over — you need someone to think alongside you.
Our Marketing Consultancy service gives you access to senior marketing expertise on an as-needed basis — one-off sessions or ongoing advisory support, at the right moment for your business.
What you get:
- A clear articulation of your target audience and ideal customer profile
- Positioning and messaging that differentiates you in your market
- A channel strategy built around where your audience actually spends their time
- A practical, phased action plan with measurable goals
- Alignment between your marketing and your wider business objectives
Marketing Strategy
Activity without direction is just noise. A strong marketing strategy is the difference between busy and effective.
We build marketing plans that are shaped around your specific business priorities — not templated, not generic, and not disconnected from the commercial reality you’re operating in.
What this looks like in practice:
- One-off strategy sessions or ongoing advisory support
- Review and critique of existing plans, campaigns, or creative
- Guidance on team structure, agency management, or budget allocation
- Support with board-level marketing reporting and performance frameworks
- A fresh, objective perspective when internal teams are too close to the problem
Marketing Campaign Planning & Management
A well-executed campaign can change the trajectory of a business. A poorly planned one drains budget and energy with little to show for it.
We plan and manage multichannel campaigns end-to-end — from initial concept and audience targeting through to execution, optimisation, and performance reporting.
What we handle:
- Campaign strategy and creative brief development
- Channel selection and media planning
- Content and asset coordination
- Campaign scheduling, launch, and live management
- Performance tracking and post-campaign analysis
Social Media Management
Your social media presence is often the first impression a potential customer has of your business. It needs to be consistent, credible, and compelling.
What’s included:
- Social media strategy aligned to your brand and business goals
- Content planning and calendar management
- Copywriting and content creation for posts, stories, and campaigns
- Community engagement and response management
- Performance reporting with actionable insights
- Platform management across LinkedIn, Instagram, Facebook, and more
Customer Retention
Acquiring new customers is important. Keeping them is where the real value lies.
Research consistently shows that retaining an existing customer costs significantly less than winning a new one — yet retention is the area most growing businesses underinvest in.
What we focus on:
- Mapping your current customer journey to identify drop-off and re-engagement opportunities
- Developing loyalty and retention programmes tailored to your customer base
- Email marketing strategies that nurture rather than just broadcast
- Post-purchase communications that build relationship and trust
- Customer feedback loops and Net Promoter Score (NPS) programmes
- Re-engagement campaigns for lapsed customers
Outsourced Marketing Support
Sometimes you need a team, not just a consultant. With Smart Marketing, you get both.
Think of us as your external marketing department. We take ownership of your marketing activity, bring in the right specialists when a project demands it, and manage everything so you don’t have to.
Particularly well-suited to:
- SMEs without an in-house marketing function looking to establish one
- Businesses between marketing hires who need continuity of activity
- Founders who want marketing handled properly while they focus on growth
- Companies scaling quickly who need flexible resource without permanent headcount
Personal Branding
In today’s business landscape, people buy from people. Our Personal Branding service helps founders, executives, and senior leaders define who they are, what they stand for, and how to communicate it consistently.
What’s included:
- Personal brand audit and positioning
- Tone of voice and messaging development
- LinkedIn profile optimisation and content strategy
- Thought leadership content planning and writing support
- Media and speaking opportunity preparation
Customer Retention
Acquiring new customers is important. Keeping them is where the real value lies.
Research consistently shows that retaining an existing customer costs significantly less than winning a new one — yet retention is the area most growing businesses underinvest in.
What we focus on:
- Mapping your current customer journey to identify drop-off and re-engagement opportunities
- Developing loyalty and retention programmes tailored to your customer base
- Email marketing strategies that nurture rather than just broadcast
- Post-purchase communications that build relationship and trust
- Customer feedback loops and Net Promoter Score (NPS) programmes
- Re-engagement campaigns for lapsed customers
How we work
Results-Focused Services
Designed to Convert
Help you build a strategic plan
In a series of meetings, we work with you to build a Strategic Marketing Plan that’s right for your business. This includes:
- Understanding your market and competitors
- Exploring your product offering
- Establishing your strengths, weaknesses, your opportunities and threats.
- Defining your prospective clients
- Determining your marketing messages
- Identifying your activity
At this point, you can take the plan and work to deliver it yourself or ask us to get involved with project managing some or all of the activities on your behalf.
Project manage your plan
- Existing and prospect customer database building
- Direct mail campaigns
- Event management
- Copywriting
- Website review, design and build
- Promotional literature
- Brand and logo review and design
- Social media management
- Telemarketing
- PR
- SEO and PPC
Help you build a strategic plan
In a series of meetings, we work with you to build a Strategic Marketing Plan that’s right for your business. This includes:
- Understanding your market and competitors
- Exploring your product offering
- Establishing your strengths, weaknesses, your opportunities and threats.
- Defining your prospective clients
- Determining your marketing messages
- Identifying your activity
At this point, you can take the plan and work to deliver it yourself or ask us to get involved with project managing some or all of the activities on your behalf.
How we work
Our Working Process
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Why Choose SmartMarketing?
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